The Drone Racing League (DRL), the world’s premier, professional drone racing property, is soaring in popularity among sports and gaming fans, and Excel Properties helped them secure their largest partnership ever with blockchain platform Algorand. Algorand now has the title rights for the DRL World Championship circuit for the next five years.

From our first exploratory conversation with Algorand’s leadership team, our Properties group recognized an immediate synergy between DRL and the blockchain platform. The combination of how perfectly DRL’s audience aligned with Algorand’s target, combined with DRL’s willingness to explore new integration opportunities that had never been executed before resulted in a first-of-its-kind partnership.

As part of the historic, multi-year deal, DRL will develop a Digital Drone Racing series built into Algorand’s blockchain network, and will showcase the power of Algorand blockchain through DRL’s broadcast, social and gaming channels. DRL will also unveil blockchain-enabled ticketing, collectables, fan transactions and NFTs on Algorand. DRL races are watched by tens of millions of fans on top sports networks around the world, including NBC, NBCSN, Twitter, Fox Sports, Sky Sports, and Weibo.

Fans can tune into their 2021-22 DRL World Championship Season on Wednesday, September 29 at 8pm EST on NBCSN and Twitter.