ICYMI: Eli Manning is now on Twitter @EliManning

Eli and the Excel team huddled on ways to creatively launch his account, and the play that was drawn up was executed perfectly by the two-time Super Bowl Champion.

Eli teamed up with Frank’s RedHot to launch his Twitter account in conjunction with The Match: Champions for Charity. Eli live Tweeted the event, firing out messages with #TweetSomeHeat. Eli’s account quickly stole the show, with his Tweets airing during the broadcast on TNT. In fact, Frank’s RedHot was the most talked about brand on Twitter during The Match, and they were not even a partner of the event! That’s an MVT (Most Valuable Tweeter) performance from the Super Bowl MVP.

Frank’s RedHot and Eli parlayed their successful Twitter launch campaign with a ‘Homegating’ digital activation, which invited fans to join Eli and his former teammate Shaun O’Hara for pre-game festivities via Zoom before a Giants game. Excel coordinated Eli’s appearance on the TODAY Show, and a charitable aspect to the campaign, inviting two very special fans from the Children’s of Mississippi and Tackle Kids Cancer, who joined the event and had the chance to catch up with Eli. #exceling