Tiger Woods. Peyton Manning. Phil Mickelson. Tom Brady. The Match: Champions for Charity assembled one of the most legendary foursomes in golf history to raise over $20 million for COVID-19 relief efforts. As a co-organizer of the event, Excel Sports collaborated with partner agencies, brand sponsors and networks to safely host the event at Medalist Golf Club in Hobe Sound, Florida.

The coronavirus pandemic prohibited normal event procedures such as a traditional press conference, but a quick pivot led to creative solutions to drum up excitement for the event. The team implemented unique tactics that relied on technology and digital media to enhance the overall experience for fans at home.

To kick off the event, a virtual press conference was hosted with Ernie Johnson and each of the participants via Cisco Webex. Watch here.

On the course, the team mic’d up each player by using in-ear IFBs, which allowed the players to speak directly to the broadcast talent in real-time. The event featured a fan-favorite host, Charles Barkley, and live interviews with PGA TOUR player Brooks Koepka, NFL quarterback Russell Wilson, and a cameo by Samuel L. Jackson. The on-course reporting work was handled by Excel client, and top-ranked TOUR player, Justin Thomas, providing expert insights and the perfect punch lines adding comic relief in his broadcast debut.

Woods and Manning were dialed in, maintaining a lead throughout the event and ultimately closing it out on the 18th hole to become winners of The Match: Champions for Charity.

The event was a breath of fresh air for sports fans and it also served as a blueprint for a return to golf for the PGA TOUR, who mirrored some of the innovative broadcast elements from The Match: Champions for Charity.

While centered on COVID-19 relief efforts, The Match: Champions for Charity also generated an average of 5.8 million viewers watching across TNT, TBS, truTV and HLN to become the most-watched golf telecast in the history of cable television.