Colleen Garrity, SVP, Head of Basketball Marketing, is the teammate you rely on to give the pre-pitch speech and the one you trust to take the last shot at signing a recruit—she is a bona fide game changer. We’re proud to announce she has been named to Sports Business Journal’s Game Changers Class of 2020.

Colleen oversees marketing for over 50 NBA clients including Kevin Love, Nikola Jokic, Brandon Ingram, Jamal Murray and LaMarcus Aldridge, while leading a team that drives revenue and transforms athletes into standalone brands. She continues to push the boundaries of traditional sports marketing through developing strategic campaigns for brand partners and community initiatives.

Check out Colleen’s recent appearance at Hashtag Sports Live with CJ McCollum, as she discusses the importance of finding the right brand partner, athlete curated content, the rise of esports and more! #exceling