Congrats to our very own Melissa Baron, Head of Speakers, for being named to Sports Business Journal’s Game Changers Class of 2021!

Over the past four and half years, Melissa has built Excel’s Speakers business from the ground up providing some of the world’s biggest celebrities and athletes the platform to passionately speak on topics that authentically connect them with organizations and audiences. She has established robust speaking programs for Excel clients including Derek Jeter, The Manning family (Peyton, Eli, Archie and Cooper Manning), Joe Montana, Matt Ryan, Kevin Love, Kyle Korver, Danica Patrick and Jim Nantz. She has also brought Bill Belichick, Robin Roberts, Brad Stevens, Alex Smith, Dale Earnhardt Jr, Jess Sims and Gretchen Carlson into the Excel fold as speaking clients.

For a business centered around in-person engagements, the pandemic forced Melissa to think outside the box in order to maintain momentum. She quickly shifted her business to virtual in mid-March 2020, helping her clients and buyers navigate virtual conferences, events and speaking engagements. There was no slowing down as she booked more than 100 virtual events since March 2020.

In addition to running Excel’s Speakers business, Melissa has also been integral in the development and launch of Excel Media – our media and content arm. From concept development, to networking, to sales, she is a key part in securing exciting opportunities for clients.

Melissa has an impact on our agency in so many ways – on behalf of the entire team at Excel Sports Management – congrats!

Check out her feature in Sports Business Journal here.

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