Mikey Williams is not only an incredibly talented basketball player, but is also culturally savvy and relevant – and we could not be more excited to welcome him to Excel as our first NIL representation client. The 2024 NBA Draft prospect has made a name for himself on the basketball court and off, amassing more than 5M followers across Instagram, TikTok and Twitter.

Thanks to a combination of hoops, hustle and swag, Mikey is one of the most engaging elite youth athletes with a reputation and skillset that is off the charts. He represents today’s zeitgeist, with a community of followers he has developed through creative, curated and compelling content.

We will work with Mikey to continue to develop his personal brand and build an endorsement and partnership portfolio that is authentic to who he is and what he stands for. He is truly a unique talent primed to take advantage of the rapidly evolving athlete endorsement space and we know the future is bright for him!

Read more about Mikey Williams joining Excel here: Mikey Williams signs with Excel Sports for NIL deal expected to ‘generate millions’ for high school basketball star